Magazine B Issue 43 - Berlin
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B is an ad-free monthly publication that introduces one well-balanced brand unearthed from around the globe in each issue. Between its covers, B not only shares untold stories behind the brand but also its sentiment and culture that any readers interested in brand marketing and management can leaf through with ease.
Much like the fall of the Berlin Wall— the defining symbol of the thaw of the Cold War— Berlin is a city where borders are crossed and prejudices are torn down. Treading across and blurring perimeters of commerce and art, high culture and low culture, the traditional and the modern, the city heartily welcomes peoples and cultures of all kinds. Turkish street food alongside a fine dining restaurant run by a gangster-turned-Michelin star chef; an art gallery nestled in a WWII bunker and an airport transformed into a park— these are just a few examples of the spirit of diversity that prevail throughout the city of Berlin.
A city cannot be built solely on the wishes and whims of a select few. We do not deny that governments and mega-corporations play a significant role in the development of a city, but we also believe that it’s the hopes, dreams, and ideals of many individuals that ultimately make up the fabric of a community, and that such communities go on to form cities. For the Berlin issue, we tried to avoid any single overarching theme or viewpoint. Rather, we opted to assemble a multi-faceted patchwork of people, spaces, and objects that we deemed noteworthy, and through it, construct a single evocative image of Berlin. We believe that this body of elements will reveal the city of Berlin as B sees it.